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SharePoint for Internal Communications
March 14-16, 2017 New York City
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Tuesday, March 14 • 8:00am - 10:00am
Workshop A:  Understanding Employee Personas: Learn How To Customize The Content Seen On Your SharePoint Homepage To Drive User-Adoption And Employee Engagement
Nonlinear Enterprise

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One of the top reasons employees do not visit or engage with their Intranet is a seeming lack of relevance in the content they see, particularly on the home page.   For example, if I am based in New York, do I care about news from the Los Angeles office?  Over time, having to hunt for items of interest amidst a sea of content erodes the user experience and the user’s appetite to go back for more. 

 

Using SharePoint and a good data source, you can customize content a user sees on the homepage based on role, location or other information you have about them.  The trick is to know what to customize, and how.  Do you know your employees well enough to know how to design for them to bring them the most value?

 

 

Join your peers in this workshop as you learn how to understand employee personas and use them to drive user-adoption and engagement, including how to:

 

  • Identify what employee personas look like and how they will affect your digital workplace
  • How to create employee personas strategically –  knowing who to choose and why   
  • Key pieces to consider when planning your SharePoint communications for personalization

 

This interactive session will feature group activities, peer discussions, best practices and provide you with take-away tools to bring to your office.

 

Amy Yee, Director of Strategy & Experience Design

Nonlinear Enterprise


Speakers
avatar for Amy Yee

Amy Yee

Director of Strategy & Experience Design, Nonlinear Enterprise
Amy has traveled the world working closely with CEOs, business leaders and their customers to map exciting business opportunities to powerful strategies for intranets and digital workplace solutions. As Practice Lead, she leads a team of highly skilled experts in areas such as intranets and productivity, user experience, software process outsourcing and big data. With clients, Amy works end-to-end guiding development of vision... Read More →


Tuesday March 14, 2017 8:00am - 10:00am
Lexington, Lower Level, Marriott New York East Side 525 Lexington Ave., New York, NY 10017

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